This week, it’s mostly bad news about measles for us as individuals and on a national scale, though we don’t think operators need to panic. Today marks the one year anniversary of the first confirmed measles case in the West Texas outbreak. And what a year it’s been, with thousands of people sick, and not a single week that went by without a new case.
It’s only January 20th, but this month is already the worst January we’ve seen with measles in over 30 years.

Right now, the outbreak in South Carolina (which has spread to North Carolina, Washington, and Colorado) is driving most of the growth, and might actually be on track to surpass the West Texas outbreak. Over 500 people have been quarantined, mostly children. Another outbreak on the Arizona/Utah border is slowing down, but not before over 400 cases were reported there.
Basically, measles isn’t slowing down, and it’s not confined to specific communities anymore (like the Mennonite communities in West Texas and Canada where the outbreaks took off last year). Any area with low vaccination rate is susceptible, and there are pockets all over every state at higher risk.
For businesses, the comforting news is that it seems to be much more of a community-level issue than an individual workplace-level issue. We’ve had clients with employees and guests who test positive, and not many issues with complaints, negative media coverage, or major groups of adults quarantined.
Still, it’s a major staffing problem if even one of your employees is out with measles, since they’re usually out for at least 3 weeks. If you have a group of people sick or exposed and required to quarantine, it could spell trouble for staying open.
One thing you can do is keep an eye on local cases, and educate your team if you’re in a hotspot. For businesses in South Carolina in Spartanburg County, be sure to inform your staff about the symptoms of measles (it starts with cold and flu-like symptoms long before the telltale rash appears) and ensure that they stay home when sick.
For talking points and action plans tailored to your specific situation (like an employee with confirmed measles, or exposure at your business), clients can check out the ZHH App. If you’re not a ZHH client and need support with a measles concern, shoot us an email and we’ll be happy to discuss how we can help.
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